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Research papers

The challenge of continuous improvement...The integrated data source approach to market research

The paper is divided into two parts. The first part discusses the factors which will lead advertisers in general, and one advertiser specifically into complementary data sources to the traditional data banks preferred by marketers, or those preferred...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Richard S. Wilson, Roger E. Godbeer
Company: Colgate-Palmolive
May 1, 1994
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Citation

Wilson and Godbeer (1994a, May 01). The challenge of continuous improvement...The integrated data source approach to market research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-challenge-of-continuous-improvement-the-integrated-data-source-approach-to-market-research


Research papers

The in-home and out-of-home viewing patterns of European businessmen in seventeen European countries

For the past four years CNN International has researched the viewing habits of business Directors and Senior Managers. This necessitates estimating the numbers of such individuals by country (in 1993 in 17 countries!) using the diverse statistics...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Elizabeth Rintoul, Hilary Zamick, John Clemen, Colin Shaddick
May 1, 1994
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Citation

Rintoul, Zamick, Clemen and Shaddick (1994a, May 01). The in-home and out-of-home viewing patterns of European businessmen in seventeen European countries. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-in-home-and-out-of-home-viewing-patterns-of-european-businessmen-in-seventeen-european-countries


Research papers

Now you see it, now you don't: Quality and the art of graphic data presentation

We are increasingly aware of the need for total quality management approaches in the more process-oriented aspects of market research such as data collection and tabulation. However, the way in which we communicate study findings to clients and the...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Authors: Milton Vahue, David Pring
September 1, 1993
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Citation

Vahue and Pring (1993a, September 01). Now you see it, now you don't: Quality and the art of graphic data presentation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/now-you-see-it-now-you-don-t-quality-and-the-art-of-graphic-data-presentation


Research papers

New technology, new paradigms, and the attributional cloak: Qualitative research shall go to the (scientific) ball

Within market research, as in the social sciences generally, qualitative research is increasingly recognised as the only possible route to certain kinds of information. We argue that, rather than grafting isolated pieces of new technology onto the...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications
Authors: Peter Stratton, Roger Sivlter
June 15, 1993
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Citation

Stratton and Sivlter (1993a, June 15). New technology, new paradigms, and the attributional cloak: Qualitative research shall go to the (scientific) ball. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-technology-new-paradigms-and-the-attributional-cloak-qualitative-research-shall-go-to-the-scientific-ball


Research papers

Problems of quality with new information gathering techniques

The question of quality regarding the information-gathering technique whose use has increased the most in Europe - and the United States - in the past ten years, namely, the computer-assisted telephone interview (CATI) has not received all the...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Author: José Ignacio Wert
September 1, 1992
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Citation

Wert, J. I. (1992a, September 01). Problems of quality with new information gathering techniques . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/problems-of-quality-with-new-information-gathering-techniques-


Research papers

Problems of quality with new information gathering techniques (Spanish)

The question of quality regarding the information-gathering technique whose use has increased the most in Europe - and the United States - in the past ten years, namely, the computer-assisted telephone interview (CATI) has not received all the...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Author: José Ignacio Wert
September 1, 1992
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Citation

Wert, J. I. (1992a, September 01). Problems of quality with new information gathering techniques (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/problems-of-quality-with-new-information-gathering-techniques-spanish-


Research papers

The combination of the triad model and CAGI (computer assisted graphical interviewing)

This paper consists of three parts. In the first part some developments and the present situation concerning advertising are discussed, in particular in relation with communication research. Manufacturers appear to still have a somewhat conventional...

Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?
Authors: Theo B. C. Poiesz, Willem T. Brethouwer
Company: MarketResponse Nederland BV
June 15, 1992
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Citation

Poiesz and Brethouwer (1992a, June 15). The combination of the triad model and CAGI (computer assisted graphical interviewing). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-combination-of-the-triad-model-and-cagi-computer-assisted-graphical-interviewing-


Research papers

Using computer mice to enhance data capture

This paper reviews the contribution that a computer mouse can offer with respect to enhancing Computer Aided Personal Interviewing (CAPI). The paper briefly refers to the new advantages and problems that CAPI has introduced, and goes on to discuss...

Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?
Author: Ray Poynter
June 15, 1992
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Citation

Poynter, R. (1992a, June 15). Using computer mice to enhance data capture. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/using-computer-mice-to-enhance-data-capture


Research papers

More media, more data, more confusion?

In the 90’s, the tendency to more media choice will continue. The paper develops the challenges for media research in the 1990s. A key development will be the move to European data, i.e. audience data fully comparable between European countries....

Catalogue: Seminar 1992: Media Research Meets The Future
Author: Thomas Neumann
Company: Procter & Gamble
June 15, 1992
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Citation

Neumann, T. (1992a, June 15). More media, more data, more confusion?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/more-media-more-data-more-confusion-